PMA represents nearly 3,000 organizations worldwide and is the largest global trade association representing the entire supply chain for the fresh produce and floral industries.

My role: Developed strategic plan and executed annual operating plans which included responsibilities for marketing, public relations, digital content, social media, events, education and research & development.

Highlights include:

• Implementation of content process and website best practices resulting in 400% increase in content consumption.
• Development of content-based revenue streams, projected to generate $250,000 by 2020.
• More than 300% increases in social media audience and engagement across Twitter, Facebook, LinkedIn and Instagram. Implementation of conversion strategy resulting in first social media sale.
• Implementation of email automation allowing for deep market segmentation. Key email metrics far exceeded industry standards, including open rates (approximately 30%) and click-through rates (approximately 20%).
• Increase in earned media placements and media partners, including implementation of blogger influencer plan that increase social media engagement at signature event to more than 60 million impressions in 2017.

Region’s Business was a start-up media company that produced a weekly news magazine and 24/7 website, launched initially in Philadelphia.

My role:

• Responsible for developing product, infrastructure and logistics, as well as recruiting, hiring and managing editorial staff and freelancers and directing all editorial and social media content.

Patch.com is a network of local-focused U.S. websites that grew to more than 1,000.

My role: Directed all multimedia editorial content and managed a diverse full- and part-time staff for 10 hyper-local Web sites throughout Bucks and Montgomery counties.

Highlights include:

• Web sites were among company’s top 10% leaders in traffic and engagement.

phillyBurbs.com was a regional news and information portal driving Calkins Media’s digital strategy in the Philadelphia suburbs.

My role: Developed all interactive media strategies and supporting operational tactics. Responsible for all aspects of the day- to-day operations of the interactive division. Partnered with cross-functional, cross-property teams to achieve corporate strategic goals for audience, market and revenue growth.

Highlights:

• Developed and implemented SEO strategies, forged content partnerships and engineered the groundbreaking use of social media to expand unique monthly visitor base from 100,000 to 800,000 and generate increase in number of monthly page views, from 1M to 14M.
• Led geographically diverse interactive, sales and sales support teams as well as IT, design, content and marketing teams to engineer dramatic turnaround in profitability from a loss of $500K to annual profit of $4-6M boosting annual revenues to $16M.

The Courier Times is an award-winning daily newspaper serving Lower Bucks County.

My role: Direct evening newsroom operations, including managing copy desk personnel, ensuring on-time production. Write and edit stories and headlines, design, paginate and proof pages. Serve as secondary editorial page editor, researching and writing editorials.

Highlights:

• Led transition to full pagination, including structural and visual product redesign.
• Improved deadline efficiency from less than 80% to more than 95%.